Writing Samples
Press Release: Governor Polis signs SB24-218, “Powering Up Colorado,” Into Law
When the team has big news, I want the world to know all about it. During the 2024 legislative session, the Colorado Solar and Storage Association (COSSA) collaborated with several organizations to write the legislation and rally support to get it passed. I had the unique opportunity to lead the communications effort and write this press release on behalf of the coalition. I worked with 6 different communications departments to gather quotes and approval, before being picked up by several major news outlets and trade publications.
Blog Content: COSSA's Power in Numbers Series
Strategic blog content does a lot more than just get you to the first page of Google; it reveals an organization's story in real-time. As a trade organization for renewable energy and battery storage, COSSA members had some awesome projects deep at the root of its impact. I created the Power in Numbers blog from scratch with a concept that combined insightful data and an approachable narrative to shine a light on high-impact member projects. This blog brought unexpected added value to customers while extending COSSA's reputation for leadership in renewable energy to every corner of Colorado.
Video Creation
(Literally) In-house Videos
When things turned upside down in 2020, it was time to get creative. We wanted our communities to know that they could still take action at home despite our inability to be together in the same space. Without being able to go on location or hire a videographer, I hopped in to be the writer, director, producer and editor of a series of You Are Powerful videos for anyone #StuckAtHome.
Producing with a Videographer
DIY, net zero homebuilder, Ben Koons, invited us to his home to inspire others to save energy with intelligent design. I wrote, produced and edited this project with the support of a local videographer for clips and photos.
Layout, Design, + Implementation
Content Creation from Concept to Recognition
Building a strong brand that earns trust and sells itself takes developing and curating the right content to meet your goals. As a one-person communications powerhouse, I'll take a brainstorm and a goal and circle back with concepts and an open invite for collaboration–Who's up for a design charrette?
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I have led the comprehensive rebranding of two organizations and the visual brand of another. From tightening up the mission and vision statements all the way through revealing the visual representation of the mission through multiple channels and new websites.
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Earlier this year, my team needed an identity for a Happy Hour series with a turnaround of less than 24 hours. I flipped this concept back to the team by the next morning and received with immediate approval. This identity combines three different brands into one coherent event series. My favorite part is that it doesn't lean on cliché visuals of happy hour drinks nor does it mention alcohol to make anyone and everyone comfortable being there, including non-drinkers and underage interns.
Website and Brand Management
Community Office for Resource Efficiency (CORE)
After leading a major in-house rebrand for the organization including logo, colors and a simplified mission, our team tackled a new website from the ground up. The screenshot on the right highlights the depth of the brand we built. In total, I've built 2 flagship websites for organizations and 2 comprehensive event managements and registration systems with public facing websites. I love a good challenge.
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I provided design, content, designed the user experience, and leaned on the brand history to create a bright future for CORE. Design, maintenance, and content strategy remained in my court for about three years, although have not been involved in this website since 2022. ​
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The very cool-looking gentleman in the photo is Ryan Honey, the Executive Director of the Arts Campus at Willits (TACAW). The CORE program team worked with Ryan to help TACAW be the first net-zero performing arts center in Colorado. This photo was part of a multi-year, multi-media communications strategy where we let our community tell the story of CORE's impact through long-form and photo stories. By the end of that 2 years, we didn't just have phenomenal communications and results, we had the photos, content, and building block to expand business and build a strong reputation.
