Resume

Work
Experience

2022 - Present

Marketing and Communications Director, COSSA

Strategic Communication • Public Relations • Major Event Management

As the Communications Director for the Colorado Solar and Storage Association and a virtual one-person 'comm shop' for the small and mighty organization, I developed a multi-channel, multi-media communications structure to strategically facilitate organizational growth and brand reputation. This included planning, design, execution, and evaluation. Additionally, I developed a custom event management platform and website to manage the organization's flagship 700+ attendee conference, Solar Power and Energy Storage Mountain West.

2019 - 2022

Community Engagement Director, CORE

Digital Story Telling • Multi-Channel Rollouts • Strategic Creative Partnerships

2017 - 2018

2011 - 2017

As the Community Engagement Director for the Community Office for Resource Efficiency (CORE), I planned, budgeted, designed, implemented, and evaluated a multi-channel marketing and communications strategy. With coordinated content rolled out across the web, print, and A/V, it combined with a powerful community engagement strategy, including partnerships with local artists, inviting anyone and everyone to be more energy efficient.

Communications + Business Development Director, NEF

Marketing and Business Development Manager • Team MGMT • Public Presentations

As the Communications + Business Development Director for National Energy Foundation (NEF), I wrote, budgeted and implemented national communication and PR strategy for the organization while writing and running marketing plans on behalf of utility companies for community programs. This included designing, budgeting and scoping large utility programs, calculating energy savings data using state Technical Reference Manuals (TRMs) and managing the evaluation, measurement and verification.

Education

2005 - 2010

University of Utah

Strategic Communication |
Bachelor's of Science

Strategic Communication is the public relations and marketing track of the University of Utah's communications department. Hush Puppies and hipster upended my perspective of marketing and PR when I first read Gladwell's The Tipping Point and became fascinated by the social constructs of communication - shout out to professor Norm Elliot!

Political Science |
Bachelor's of Science

I pursued this degree driven by a passion for local politics and communities. It's not red or blue that I care about, it's caucuses, council meetings, town halls, volunteer opportunities, conversations, and perspectives. It taught me to never underestimate our power on a local level. It also propelled my love of statistics thanks to learning the ins and outs of polling and elections - shout out to professor and legend Dan Jones!

Skills &
Expertise

Strategic Communication

Marketing + Digital Storytelling

Websites

Email Marketing

Business Development

CRM Platforms

Events + Community Engagement

Social Media

Adobe + Office Suites

Coordinated communications that leverage every channel with consistent, brand-building content that makes a small team look like a full-service comm shop.

From blogs and AdWords to get Google’s and new clients' attention to video creation, A/V social media stories, and traditional advertising strategies like print and audio, I have extensive experience grabbing attention on any budget.

There is no better way to tell the world what makes your company incredible than a website that does the talking for you. If a picture is worth a thousand words, your website is worth a thousand more. I’ve created 3 websites that immediately increased traffic and boosted sales goals on three different platforms, and it wasn’t by chance. I'm able to work in all major web platforms.

With experience in four different email clients (Constant Contact, Mailchimp, SendGrid, and Zoho Campaigns), I’ve organically grown lists through strategic content and evaluated the impact of everything sent for continuous improvement. I’ve had significant success studying my audience and bifurcating a “master list” to drive a targeted marketing strategy that reaches the right people, at the right time, with the right message.

Amazing things happen in business development when you throw the power of a strong brand and creative content into the mix. From the initial conversation with a “big deal” to writing and laying out winning proposals, I’ve been there for every step of the process including the handshake.

Another way to leverage business development and marketing efforts to maximize the impact of any team is the CRM. Marketing and communications can provide valuable intel to inform targeted business development based on how a potential client interacts with the organization’s content. Conversely, the business development team helps grow curated marketing segments to strategically tap as a no-cost, low-cost resource for growth.

From being a member of the community talking to new friends at a farmer’s market to building a custom event management platform for the Solar Power and Energy Storage Mountain West conference, I’ve been highly effective on every side of events and conferences, big and small.

Social media is only as good as its strategy and evaluation. Growing a fanbase for your work can be as simple as knowing your network and highlighting what makes your company stand out, as long as you know how to interact, influence, and make real-time strategic adjustments to meet goals.

I have extensive experience in Adobe Illustrator, InDesign, Photoshop, and Premier, and knowing the Office suite like the back of my hand. This experience sets me apart with the rare ability to design, implement, and evaluate a multi-media, multi-channel communications on a fraction of the budget. Even when I’m working in-house, quality is never compromised.

Extra Curriculars

2016 - 2018

Vice-Chair of the AESP Marketing Committee

Association of Energy Services Professionals

During my time at the National Energy Foundation (NEF), I attended 6 years of professional conferences in the energy industry including the Association of Energy Services Professionals (AESP), American Council for an Energy-Efficient Economy (ACEEE), Behavior, Energy, and Climate Change (BECC) and more. Not only did I meet amazing friends in the energy and utility worlds, but I also had the opportunity to serve as the vice-chair of the Marketing Topic Committee. In that position, I was able to bounce ideas and best practices around with some of the most knowledgeable people in the energy communications game.